Do you know just how hard it is to target and persuade gamers to stop gaming ...and sell games?The biggest challenge facing GAME was to reduce their heavy dependence on agencies and create a talent pool to help organic recruitment flourish.
Combined with the talent capabilities of our ATS, we developed a careers site that would be the world's first standalone social media for gamers. Gamers could create their own 'character', talk to other gamers, receive offers, marketing material, pre-releases, join a gamers 'world'! The trade off is that with registration - we got a viable talent pool for GAME. Within 2 months of launch they had over 40,000 subscribed users!! ...Oh and won a RAD award too for innovation. GAME have reduced its recruitment costs by 48%.