We talk about the candidate journey but nobody goes further to perfect this than Arriva. Being the UK's leading transport company - you'd expect nothing less! This is why they engaged Basis to help create and launch a new careers website for their bus related roles. Traditionally hard to recruit we decided to use both inspiring photography but also - one of our secret weapons: RJPs! Realistic Job Profiling helps candidates experience the job first-hand. Decide whether the role is for them and dispel any of the misapprehensions they may have about being a driver or an engineer. The site helps promote diversity, is fun, accessible and helps the Arriva employer brand take its place at the forefront of transport recruitment.
Feedback on web experience?